MAKING YOU FASTER FOR 40 YEARS

Quality
Trusted by Professionals Worldwide. Canada ski team. Austrian Ski Team.

Innovation
Cutting-Edge Tuning Tools and Accessories.

History
Leaders in the industry since 1986

PARTNERSHIP
Official Supplier
KUU KEY DATES & ACHIEVEMENTS


KUU KEY DATES & ACHIEVEMENTS
Key Dates in the KUU Story:
1972 – Pioneering Innovation: Ron’s father invents the world’s first electric ski waxer, earning patents in the USA and Canada.
1984 – Ron Kuus Retires from Racing: After competing in the European Cup Circuit, PWA Pro Tour, USA Pro Tour, and University Circuit, Ron leaves his racing career behind.
1985 – The Beginning of KUU: From his basement, Ron starts selling four products: the patented electric ski waxer, waxes, and the Ice Buster sharpener. Neighbors wonder why so many 18-wheelers are backing into his driveway.
1986 – KUU Incorporated: The company is officially founded and begins
expanding. The first trade shows are attended.
1988 – Speed Record: Ron reaches a speed of 106 mph at the North
American Speed Skiing Championships using KUU wax.
1989 – Expanding the Business: Ron convinces his fiancée, Heidi, to
leave the corporate world, join KUU, and become a partner — without mentioning she won’t get a paycheck.
1990 – New Facility & Continued Expansion: The company moves into a
larger facility to accommodate its growth.
1990 – Snowboard Innovation: KUU becomes the first company in the
world to launch a full wood-core cap snowboard, setting a design
standard later followed by other brands.
1991 – Long-Term Sponsorships: KUU starts supporting the Austrian
National Team and the Canadian Ski & Snowboard Teams
— partnerships that continue for over 40 years.
1992 – Advanced Wax Technology: KUU introduces MACH Wax, known
for its broad temperature range, unmatched speed, durability,
and ease of use.
1992 – Market Leadership: KUU is the first to introduce specific
snowboard wax, recognizing emerging trends and driving
innovation.
1994 – Rapid Growth: KUU moves to a larger location due to increasing
demand.
1996 – KUU vs. TOKO Waxes: In a landmark decision, KUU wins the
largest commercial defamation and slander settlement in Canadian history.
1996 – Big Bertha Snowboard Wax: Becomes a “museum piece” in
Sweden’s National Ski and Snowboard Museum.
1996 – In-House Production: KUU invests in starting in-house production
of snowboards.
1997 – World Cup Victory: KUU MACH Wax contributes to its first
World Cup victory.
1997 – Twin Snowboards: The first twin snowboards, named Scintilla
and P.G.E., are introduced. They are among the lightest on the market.
1997–2024 – Proven Success: KUU products have contributed to
World Cup and Olympic victories for Canadian and Austrian
athletes.
2004 – MACH III Wax: KUU introduces MACH III waxes and additives, offering faster gliding, longer-lasting protection.
2013 – Industry Recognition: Canadian Business magazine ranks KUU Inc.
#102 of the 500 Fastest Growing Companies in Canada.
2014 – Continued Growth: KUU climbs to #65 on Canadian Business
magazine’s list of the 500 Fastest Growing Companies.
2014 – Media Attention: National newspapers highlight KUU’s success,
praising the company’s ability to hustle without hassle.
2020 – MACH+ and MACH 4+ Waxes: KUU develops these new waxes to
take the MACH line to the next level of performance.
2025 – Expanded Facilities: KUU doubles the size of its warehouse to
improve production efficiency for waxes and base cleaners while
consolidating corporate operations.
2025 – Sustainability and Legacy: KUU proudly celebrates 40 years of
creating high-quality, sustainable products.
About KUUSPORT
Our Story
Born from a legacy of passion and innovation, KUUsport was founded by elite ski racer and engineer Ron Kuus. Inspired by his father’s pioneering spirit—who invented the original Kuus Electric Ski Waxer—Ron combined his engineering expertise and competitive racing experience to create high-performance ski and snowboard tuning products. From humble beginnings in a Toronto basement to becoming a global brand trusted by national teams and athletes worldwide, KUUsport delivers cutting-edge waxes and tools that elevate your performance on the slopes.
Mission Statement: Empowering skiers and snowboarders globally with precision-crafted products, KUUsport commits to the relentless pursuit of excellence and innovation in every glide.



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